When you think of big brands a few things probably come to mind. It could be an experience, a place, their services, or even something as simple as a color or a font. For example, Clemson Orange is familiar to many around the country, Harry Potter uses a font that has a hint of Harry's lightening bolt scar, and stores like Walmart or Home Depot have signs that are easily recognized from a mile away. These things don't happen by accident. Brands that think through their image and stick to it, are able to establish an easily recognizable face in the community.
It can be easy to try and stray away from your brand font or colors when creating social graphics because they look "cool and trendy", but it is not always worth it. Often colors and fonts can resonate with industries. For example, green hints at the environment. At Strive, we chose a deep yellow as one of our brand colors because yellow is a motivational color. Taking the time to maintain a uniform and on-brand look will benefit you for years to come as your customers and followers unconsciously start to memorize your look.
Another benefit of setting brand standards early on is knowing that your promotional items like jackets, cups, or stickers will all look professional. The last thing you want as a business owner is to order promotional t-shirts that are supposed to boost your business but don't even match your logo. BONUS TIP: When ordering items, always provide your color codes. If your color codes are HEX format and the manufacturer uses CMYK, you can easily Google the conversion!
Remember, you don't have to make all of these decisions on your own! Contact us for help developing your brand's identity.